The 147th Annual Meeting of the International Trademark Association (INTA) was held grandly at the San Diego Convention Center in California, USA from May 17 to 21, 2025. With the theme "The Business of IP", this year's annual meeting attracted over 10,000 intellectual property professionals, business leaders, brand owners and government officials from 139 countries and regions around the world to participate. The foreign-related team of Zhifan IP Attorneys, Ltd. (hereinafter referred to as "Zhifan IP Attorneys") deeply participated in this event, conducted global intellectual property exchanges, and demonstrated the professional strength and international vision of Chinese institutions.

This year's annual meeting conducted in-depth discussions on the whole chain of intellectual property issues such as trademarks, patents, and copyrights, focusing on cutting-edge fields such as artificial intelligence, digital economy, and brand protection.

As a service institution with years of experience in the field of intellectual property, Zhifan IP Attorneys actively voiced China's opinions and shared practical experiences in serving Chinese enterprises' globalization at the INTA conference. During the annual meeting, the team of Zhifan IP Attorneys had in-depth exchanges with global intellectual property professionals to discuss cutting-edge trends and cooperation opportunities in the international intellectual property field. Through ideological collisions with industry pioneers, the team has a deep grasp of the core trends in the international intellectual property field, and systematically sorted out risk response strategies under the differences in trademark systems of various countries, accumulating valuable experience for optimizing the global service system.

On the international stage of the INTA Annual Meeting, Zhifan IP Attorneys, with the mission of "intellectual property empowering innovation", showed the world the strength and responsibility of Chinese service institutions. In the future, Zhifan IP Attorneys will continue to work with Chinese brands, take professionalism as the cornerstone and innovation as the driving force, forge ahead in the global market, and help Chinese brands shine in the world!